The Fresh Market...Salmon 2 Ways...And Your Pro Kitchen...

Finally taking some much needed time out to post. When I last left off we vlogged while at The Fresh Market and later on the grill at poolside as we prepared "Salmon Two Ways".  

I prepared a Tzatziki marinated salmon, and I made a spice rub for the other salmon steak that mirrored my chili lime rub. Both the marinade and the rub are very versatile, I highly recommend both on either fish or chicken. 

As for The Fresh Market, it never gets old, at least not yet. I saw a few new vendors in rotation. On the other hand, I think that they should get rid of the inflatable play at the end of the "Fresh Market Row"/ Boulevard; banish them back into the open grassy area on the outskirts of the parking lot where they usually are. It's not safe on the street pavement #1, and #2 it's just awkward placement especially since they are charging money $. 

After that day that we vlogged, the weather was a total wash out for the next 2 weeks! It rained non stop! We were on the luckier side of the county, the west side did not fare well at all. Their was high standing water, mandatory evacuations, a river swelled, the city also suffered high standing water. They are still dealing with the damage now. We didn't vlog or go out much during that time between soggy days and no batteries for the camera. I really wish I vlogged our visit to Your pro Kitchen, we got caught in a downpour on that day too. Anyways, Your pro Kitchen is a commercial kitchen space that was recommended to us by Foodie Finances. The owners Jan and Jack were very nice. They gave us a wealth of information, a long list with an information packet that comes standard with the lease information and policy.

1. How to DBA with Sunbiz
2. Where to get an IRS EIN
3. Where to get business cards
4. Insurance (a Local firm providing insurance to food service based businesses
5. Local CPA, Bookkeeper, and Lawyer
6. Where to get printed labels for products locally
7. SIgns, banners, decals, wraps for autos, hats, shirts, etc
8. Where to obtain a food safety certification
9. Where to get bottling and containers for your products
10. Where and what to get for proper food permits
11. Where to find local farmer's markets
12. Which authority to ask about collection of sales tax

Jan and Jack were happy to answer all of our questions and were open to have conversation with us to build rapport. They both showed a genuine interest in our business and how we intended to use their space. They wanted to get a good feel for who we are and where we were going with this. They seemed really impressed with the fact that we cook from scratch as many do not these days. Papa Smurf has commercial kitchen experience and has spent a considerable amount of time in a commercial kitchen so I took his evaluation of the space to heart. He said that it was basic, but ample enough for what we needed. It would definitely meet our needs. 

As for the checklist and other things, we have covered alot of ground so far. I recently passed my Serv Safe Food Manager exam! And secured a "new to me" set of wheels. Alot is going on behind the scenes and there are things I can't yet reveal/ divulge to you all just yet; So stay tuned and buckle up! ;-)

A Trip to Shannon's Market

 

It was Thanksgiving week. My Godfather was already here and my sister was on her way down with her kids (my niece and nephews). My Godfather had initial plans to go to Showcase of Citrus in Clermont. Instead, he found some place closer to get his raw peanuts and red oranges. He let us know that there was a wide array of produce as well as other essentials that we would need for our Thanksgiving Dinner.
As papa Smurf and I drove through Z-Hills to get there, it’s a very sleepy and no frills town. Alot of senior communities and trailer parks. When we arrived to the market, we pulled up on a cute little red open air barn, with a dirt and gravel parking lot. Once we entered we were pleasantly surprised. All I could think in my head at that moment was “Holy produce!” Not only did Shannon’s have everything that we would need comprised in a myriad of produce but a selection of items I had not ever seen before. This selection included, cranberry beans (a fuschia speckled with lime green bean), prickly pears (cactus pears), Chinese eggplant, red yams, and another fuschia colored item that resembled sea urchins. Just to name a few things I had not seen before in my foodie life.  For every food item you can often find three or more variations; For instance, cabbage, red cabbage, and bok choy. Then there are green beans, pole beans, and as I shared earlier their cousins the cranberry beans lol. For yams, there are plain yams, golden yams, red yams, and oriental yams (purple in color I had never seen oriental yams before either). For onions, there are white onions, yellow onions, red onions, and shallots. With the fruits I noticed three different types of pears, red pears, white ones and green ones. Tomatoes and green tomatoes are also available. There is so much variety and everything is so fresh! Fresh herbs are cut straight from their plants. The selection is also abundant. Collard bunches are very very generous. One bunch moreso resembles three. Enough to completely fill a large brown grocery bag. There were lots of tropical and international produce staples available. I could go on and on about the produce. I stumbled upon some refrigerated goodies as well, which included homemade cream butter (just good old cream and salt). plants are also available for sale.



The customer service is very friendly, inviting, hospitable and warm. If you need any help or have questions about the produce it’s no problem. The owner gave my sister a lesson on prickly pears and cactus pears. She is very knowledgeable, knows her products and produce. At checkout she made sure that we didn’t mix up our cilantro and flat parsely. During our last visit (oh yes, we made two visits in one week), we had all of the littles in tow; which included a 2 year old, 3 year old, and two 5 year olds. All loud and very busy! Shannon came over and offered the kids two baskets of grapes and napkins. One for each cart, as we had the kids situated two to a cart. Anyone who shops with one or two (let alone 4) in this age range knows it can get crazy! The grapes were right on time, and they kept the kids quiet and contained for the rest of the trip.
After our first trip we had our whole cart full of produce for the Thanksgiving meal. The total came up to about $25, jumped to $30 once our extra large bag of string beans were added. For a cart full we knew very well at one of the chain stores we could have spent about $75 or more easy! So for us the price was right and we will definitely be back!

The Fresh Market and Stepping Out Of My Comfort Zone

Yet another long overdue post. I really did not know what I was getting into with adding video. However, I always knew that once I had kicked off this blog it was definitely a feature that I wanted to incorporate. Sometimes we just know that we want something but don’t realize what goes into it, especially the hard work that goes into it as well as the time. For myself, it’s mostly a timing thing. It will take some time as I juggle, balance and gain better resources. But as the president of an old banking institution that I used to work for years back would say “You gotta use what brung ya to the game”; put simply you have to use what you have. One of the hardest things for me to do is step out of my comfort zone, yet one of the easiest things for me to do is just be myself. The day we went to The Fresh Market at Wiregrass I decided to step out of my comfort zone and film our very first footage for our food and travel “vlog” to supplement our blog. I learned alot, it will be a continuous learning experience. I am sure the videos will get even better with time. Based on observing our interactions during our make shift recording I have decided on a few things I may invest in like a monopod and tripod. 

As for the main topic at hand, The Fresh Market itself. We attended The Fresh Market at The Shops At Wiregrass on October 18th for the first time. We loved it! The more we explore and venture out down here, we find places, things, and experiences that remind us of home while also making us feel more at home here. With November coming up at the time, I was already disappointed that we wouldn’t be attending The Metropolitan Cooking and Entertaining Show back home in D.C. Despite not having as many kitchen gadgets for sale The Fresh Market came quite close though somewhat better. An open air foodie’s paradise especially for the healthy foodies out there; as well as those who like to indulge. The warm weather and having plenty of space to spread out made this event better. The warm weather meant no freezing your behind off in November D.C. weather as you make the long trek to and from whatever was available for parking. Which usually isn’t anything close to the venue. I figured the lack of kitchen gadgets for sale was okay because that’s what the onsite Williams and Sonoma store was for. 

Overall, it’s brilliant. The Shops at Wiregrass is a very nice open air mall. Family oriented and very aesthetically pleasing shopping venue that already has the steady and heavy foot traffic in place. Therefore, if you vend the traffic is definitely there! As a vendor I have done more than my fair share of events that don’t pan out in that department so just thought that I would share that is definitely not an issue here. They shut down the main boulevard that goes through the mall and align the vendor tents right outside and along the shops. There was lot of fresh produce and fresh herbs. There were holistic herbal, natural remedies and products to  promote healthy eating and living. I made sure to get some kale and string beans. It was hard for me to stay away from the plants but I managed. I also purchased some Summer peach tea from the Urban Tea Gardens. Which led to a later purchase of a tea infuser (which by the way are hard to find in some of your regular chain stores I was surprised). The teas had very rich aromas that would just draw you in. The fall aromas reminded me of the real fall season as it is likely occurring back home, cool weather with red orange and yellow leaves the whole nine. 

I purchased and olive tapenade with blue cheese from Joy’s Gourmet to include with my antipasto. The olive tapenade was so flavorful and rich with olive oil, garlic and blue cheese chunky and creamy with just a small bit of bite to it. They had a chipotle mayo dressing that we really liked as well. The chipotle mayo was very robust in flavor with a perfect balance of heat from the vinegar based chipotle pepper blend used and would be a great condiment for sandwiches. 

The live music gave the event a bit of ambiance. There were a myriad of cuisines available from Mediterranean, Thai, Vegan, New England style seafood (ie: lobster rolls, clam chowder), Greek, Italian, and Caribbean. It was a great experience and event. Now that we know what the event is about and that it occurs monthly, we will definitely be back again. If you are a foodie and ever in the burbs of Tampa (Wesley Chapel) be sure to check out The Fresh Market at The Shops At Wiregrass, you definitely will not be disappointed.